PPC would not be something you would be able to predict. Conscious as we are, it would not always end up exact. But there are ways you can end up a failure with a PPC account, and there happen to be 5 of them. Avoiding Perspective: An account that would have an average CPC of around $.20 would be very different from the one at $10.00. While you know this for a concept, it would very easy to lose perspective when managing accounts should you be switching between each. Of course, you may not go up the bids for a $.20 average CPC account to $10.00 on an accident. However you could raise it $.30. And should you not have intentions in trying to put up cost/cost per ad and keyword conversion by half its total percentage, you will be shocked upon your next Adwords login. Over -optimization: We may experience a bad week or two, plus gone into accounts furiously and starting to fix them. The thought process would be right but it could end up over-optimization.

Centering Your Attention on Either Yesterday, Today or Tomorrow: Following the lines of over-optimization, one more way to make sure you would fail at CPC would be looking at a small window in the comparison of results to goals. Having a focus on what has happened in the past, or what is happening today, as well as spiking results tomorrow would get you in a cycle that is vicious. Such a cycle will cost more time, stress as well as long-term results. You should instead inspect longer time lines and have an understanding that at times you would need to sacrifice results tomorrow to implement better structure, strategy plus results in the following weeks.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.